As one of only 26 US firms licensed to practice in China, the client identified a need to extend the scope of their website by creating a site focused on reaching the Asia-Pacific market. The approach used by the firm to develop a website using internal resources prior to the Theoris’ involvement was not successful. Because the client laced IT resources with foreign language coding knowledge, they attempted to scan images and character content. The resulting website used image files to deliver site content as opposed to text files, resulting in extremely long download times for the site visitor.
In-depth interviews were conducted with the client’s marketing team and legal counsel both in the US and overseas. Theoris’ web development who were fluent in Chinese used the Chinese GB coding to create the website and delivered a website that reduced overall download time by 90% using text files to deliver website content.
The delivered project resulted in an improved communications channel with Chinese partners and consumers, allowing the client to provide improved customer service to the defined market segment. The client expressed high levels of satisfaction with the Theoris’ project approach, technical competence and ability to deliver a unique product for their firm.
Solution Type: Custom Website Development
Industry: Law Firm
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